Last year was... challenging, to say the least.
Sales and revenue look good on paper, but you're taking home less profit than ever before.
Every time you check your P&L, the numbers tell a painful story. Your margins keep shrinking month after month, making it harder to justify all the extra work you're putting in.
And your ad spend? It's climbing steadily upward while your profit per order drops.
Those keywords that used to drive profitable sales are now barely breaking even.
Some days it feels like you're just feeding money into Amazon's advertising machine, hoping something will change.
But the real cost isn't just financial.
You're working longer hours than ever, constantly putting out fires, wrestling with inventory decisions, and juggling cash flow.
And your dream of building a business that gives you financial and lifestyle freedom?
It's starting to feel more distant by the day.